The UK’s highest court has sided with the dairy industry in the long-running row
Archived version: https://archive.is/newest/https://www.independent.co.uk/news/uk/home-news/oatly-milk-trademark-supreme-court-b2918307.html
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Man, I know it’s typical and passé to pass on things with complex names, but it may have been a poor move. Imagine if people stayed away from “dihydrogen monoxide” bottles because they sound like chemically treated poison.