The Southern chain has been in turmoil since last year’s failed rebrand
In an internal message obtained by the Wall Street Journal, the company said that “employees are expected to dine at a Cracker Barrel store for all or the majority of meals while traveling, whenever practical, based on location and schedule.” The guidance also bars the company from reimbursing alcohol purchases on business trips unless workers pay out of pocket or get pre‑approval for special occasions from senior leadership. The Independent has contacted Cracker Barrel for comment. The travel meal policy comes as Cracker Barrel continues efforts to trim expenses amid sagging traffic and revenue growth that has slowed in recent years. Cracker Barrel is also still feeling the effects of its disastrous 2025 rebrand efforts, and now customers are turning their ire toward changes in its menu.
Cracker Barrel learns they’re not as financially secure as Anheuser-Busch.
obey or we’ll change the logo anyway
Who the fuck eats at a Cracker Barrel these days?
Once or twice a year. I grew up in the south and it’s as close to southern breakfast as I can find on the west coast. Mom and pop shops taste better but close every few months.
I hope they have good health insurance
