Astroturfing is designed not to look like an ad. It’s supposed to look like grassroots support for a product. Legitimising it for the audience. Strategically, it’s effective. “Privacy market leader is bad for x, y and z, what do you think of competitor?”. It’s classic marketing of “here is problem, here is solution”. Just subtle.
Most people here are probably off gmail or close to it. Best way to make inroads is work your way into a niche which Proton, Tuta, Mailbox did to great effect. As I say, I don’t trash the tried and tested options including rival products of Proton. This is email though, usually you want to put data in hands of companies you trust. Its the reason folk running from google, yahoo, outlook. Being careful and skeptical is good.





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